It seems that nowadays, every single retailer or service provider has some sort of loyalty program that rewards its customers as a way of saying thank you and Travel Nurse companies are no exception. In fact in 2010, more than 2.1 billion loyalty memberships existed in the U.S., according to Colloquy’s 2011 “Forecast of U.S. Consumer Loyalty Program Points Value.” The report revealed that the average U.S. household signs up for 18.4 such programs.
At first, signing up for these various programs seems like a great deal but later down the road, most don’t know how they work or what these loyalty programs are actually offering. In many cases, Travel Nurse loyalty programs are the same way. Each agency has their own version of such programs, some that are fairly simple and easy to follow, while others have many stipulations in place that make it nearly impossible to actually redeem any sort of bonus.
The paradox, says Mark Johnson, president and CEO of loyalty marketing think tank Loyalty 360, is that consumers are more engaged with and more demanding of brands than ever. “Loyalty is no longer about points for a purchase,” he explains. “Consumers are looking for ways to engage with brands who listen to them. Loyalty is about timeliness and relevancy. You have to understand each individual and how often they want to be engaged. Your offer must be unique and tailored to each person and delivered through the channel they want it delivered through.”
As a Travel Nurse, it is highly important to find that one agency that fits to your ideals and values, while offering you the best in customer service… However, if you’re just in it for the money, you may not have a chance to experience what it’s like to be a valued “customer.” In it’s most basic form, a loyalty program is designed to thank Travel Nurses for their devotion to the agency, and if you’ve found one that lives up to your expectations and offers a loyalty program, well that’s just icing on the cake!
Before signing any contracts with an agency, it’s very important to inquire about the various benefits offered, from paid time off to Completion and Loyalty bonuses. Read the fine print associated with the bonus programs, make sure that the goals set out are attainable and that your hours or points don’t expire within a certain amount of time. Many programs make it difficult for the traveler to redeem such bonuses let alone keep track of. Below we’ve listed a number of Loyalty Programs being offered to the Travel Nurse community. If you know of any others, please add them to our comment section.
Travel Nurse Across America – Complete 1300 hours of work (approximately 3 assignments) with Travel Nurse across America and enjoy your choice of cash bonuses, paid vacation, housing perks, or other rewards.
CoreMedica Group – CoreMedical Group rewards their travel nurse, travel allied health, and permanent placement staff by offering them the ability to qualify for the company’s all-inclusive, annual trip to the Caribbean.
Fastaff – The 3 level bonus program will apply to all assignments beginning or ending between 7/31/11 and 1/15/12. Bonuses will only be paid upon COMPLETION of an assignment.
Advantage RN – Advantage RN offers its travel nurses Loyalty Bonuses of $250 — $500 on every 13-week extension you accept with us. (Please note: nurses have the choice to continue their FREE single insurance OR receive a Loyalty Bonus with each extension.)
HGI Healthcare – We’re also with you every step of the way with rewards and other perks that demonstrate our commitment to RNs by rewarding you for your dedication to your patients, and your loyalty to us.
Onward Healthcare – Onward Healthcare offers one of the most comprehensive travel nursing bonus plans in the industry, including up to $5,000 completion bonuses for select travel assignments. These bonuses are paid upon the completion of your assignment and are detailed in your travel contract. We also offer renewal bonuses on select assignments of thirteen weeks or longer.
Aureus – Other bonuses, including sign-on and completion bonuses, vary from travel assignment to assignment but are often available.
Procel Nurses – All Travelers earn a Loyalty Bonus throughout the year. The bonus is earned upon each 1000 hours worked in one year. Your recruiter will tell you all about it.
Medical Solutions is also launching a new Loyalty Program for travel nurses at the start of 2012. It’s one of the easiest explained traveling nurse loyalty programs in the industry. Simply work 600 hours and they’ll pay you $600. Work another 600 hours and earn another $600… All throughout the new year.